SHOP PERSONALITY, NOT JUST PRODUCTS

When I stepped into the role of Senior Graphic Designer and later Design Manager at MARKET.live, we were facing a clear disconnect between our brand presentation and platform goals. Our email, SMS, and paid media campaigns were underperforming, with low conversion rates and inconsistent user experiences across devices. Social media engagement was stagnant, and our content strategy failed to reflect the dynamic, video-first nature of our livestream shopping platform. Even our Meta storefronts struggled to drive sales, in part due to fragmented product organization that made it difficult for users to shop by brand or theme.

Working closeley with the Creative Director, we developed new brand guidelines rooted in clarity, motion, and commerce. I transitioned our static content to more interactive and HTML-safe designs across digital channels to ensure consistent user experiences across all devices. Recognizing the importance of aligning form with function, I also worked closely with our content, dev, and product teams to update our social and storefront strategy: prioritizing video assets and shoppable design patterns that better mirrored our livestream-first identity.

By replacing static images with short-form video content and incorporating dynamic product storytelling, we significantly improved engagement on social. On the paid media side, refreshed visual assets and HTML-optimized designs led to stronger click-through rates and a more seamless customer journey. The reorganization of our Meta storefront by brand instead of product type made a measurable impact, enhancing discoverability and reinforcing brand narratives. These changes not only improved aesthetic consistency but also increased sales, follower growth, and conversion rates across the board.

The rebrand taught us the importance of designing with both storytelling and functionality in mind. Good design is not just about how things look. It’s about how they work across channels and how they guide users through a cohesive brand experience. For video-first platforms like MARKET.live, aligning visual strategy with core product identity is essential. The project reinforced my belief in proactive design leadership, data-informed iteration, and the power of thoughtful visual systems to drive real business results.